兒童樂(lè)園持續(xù)消費(fèi)的合理性

The rationality of continuous consumption for Children's park

 

    隨著人們的素質(zhì)和生活品質(zhì)的提高，人們對(duì)下一代健康發(fā)展的意識(shí)也得到提高，從而促進(jìn)了兒童機(jī)構(gòu)的建立和發(fā)展。兒童樂(lè)園在近幾年來(lái)倍受家長(zhǎng)和孩子們的親睞，通過(guò)樂(lè)園即可進(jìn)行親子互動(dòng)，又能促進(jìn)兒童身心和體能健康發(fā)展。那么對(duì)于經(jīng)營(yíng)者來(lái)說(shuō)，決定兒童樂(lè)園持續(xù)經(jīng)營(yíng)需注意哪些問(wèn)題呢？下面聰穎與您一起分享。

With the improvement of people's quality and living quality,people's awareness for next generation of healthy development has also improved.This has promoted the establishment and development of children's institutions.In recent years,Children park is very popular .It can enhance the parent-children interaction and development of children's physical and mental health by the game.What problems do children's parks need to pay attention to?Let's share with you.

決定兒童樂(lè)園持續(xù)經(jīng)營(yíng)有以下幾個(gè)要點(diǎn)：

The following points determine the sustainable operation of Children's paradise:

 

1樂(lè)園場(chǎng)地Location

經(jīng)營(yíng)兒童樂(lè)園項(xiàng)目建議選址在大型購(gòu)物中心 （ Shopping Mall ） 、 商場(chǎng) 、 超市 、 大型社區(qū)等。人氣決定一切 ！好的場(chǎng)地是樂(lè)園持續(xù)經(jīng)營(yíng)的硬件指標(biāo)之一，樂(lè)園選址時(shí)要對(duì)場(chǎng)地周邊的人流量以及周邊的商業(yè)前景進(jìn)行一個(gè)評(píng)估。同時(shí)也要考慮到是否需要辦理相關(guān)的工商、稅務(wù)、消防的手續(xù)。

1.The proposed site for the children's park project are in large shopping center,shopping mall,super market,large community and so on. Visitors flow rate is the most important things.A good site is one of the hardware indicators for the park continue to operate.It should be evaluated the traffic and commercial prospects surrounding the park,at the same time operator need to go through relevant formalities for industry and commerce,fire-fighting and tax.

2樂(lè)園廠家設(shè)備 Amusement equipment

意向場(chǎng)地確認(rèn)后，經(jīng)營(yíng)者根據(jù)預(yù)算投資額的情況聯(lián)系合適的生產(chǎn)廠家 。 并讓生產(chǎn)廠家出具場(chǎng)地方案以及整體報(bào)價(jià)后，協(xié)商好生產(chǎn)以及安裝的周期。建議經(jīng)營(yíng)者在條件允許情況下對(duì)樂(lè)園生產(chǎn)廠家進(jìn)行實(shí)地考察，同時(shí)調(diào)查了解生產(chǎn)廠家所提供給其它的樂(lè)園實(shí)體店設(shè)備狀況是否符合安全、環(huán)保以及樂(lè)園經(jīng)營(yíng)狀況，這樣可以全面對(duì)樂(lè)園生產(chǎn)廠家的生產(chǎn)能力以及售后服務(wù)進(jìn)行評(píng)估。

2.After confirmed the siting,operator need to base on the budget to contact manufacturers.Let them provide the venue plan and the overall quotation,and then negotiate the production time and installation time.It is the best that operator can visit the factory and inspect product quality is mach safety standards or not.In this way,operator can evaluated the production capacity and after-sales service of factory.

以上二點(diǎn)可以視之為樂(lè)園的硬件部分。下面三點(diǎn)就需要樂(lè)園經(jīng)營(yíng)者在樂(lè)園硬件得到解決后重點(diǎn)考慮和分析的。

These  two points are  for the hard ward of the park.After doing these,we need to consider and analyze the following three points.

3營(yíng)銷(xiāo)marketing

樂(lè)園宣傳的推廣、樂(lè)園門(mén)票的定價(jià)（根據(jù)實(shí)際情況辦理次卡，月卡，年卡 ） 、樂(lè)園會(huì)員檔案的建立、與兒童性質(zhì)有關(guān)的機(jī)構(gòu)進(jìn)行合作互動(dòng)、利用營(yíng)銷(xiāo)平臺(tái)，線上線下結(jié)合推廣宣傳等等。

3.Promotion of the park publicity,ticket price(According to the actual situation,can do per card,month card and annual card),establish membership profile,work with some children's organizations. Doing the marketing platform,combined with the online and offline do promotion and so on.

 

 

4樂(lè)園管理Site management

招聘合適的樂(lè)園工作人員，對(duì)樂(lè)園的工作人員的進(jìn)行培訓(xùn)，加強(qiáng)責(zé)任心的培養(yǎng) ， 建議可以招聘有幼教經(jīng)驗(yàn)的老師，這樣有足以正確的引導(dǎo)小朋友游玩，并且可以在樂(lè)園中搞活動(dòng)來(lái)增加樂(lè)園的可玩性等等。

Recruit high quality staffs and training for strengthen staff's responsibility.(suggestion:Teachers with preschool education experience are preferred.because they are easier to get along with children and know how to make more fun in it.)

 

5軟件software

短期內(nèi)樂(lè)園可以通過(guò)設(shè)備的新穎度來(lái)吸引小朋友 ， 樂(lè)園長(zhǎng)期持續(xù)經(jīng)營(yíng)必須得有自己的特色，樂(lè)園經(jīng)營(yíng)者需要有創(chuàng)新。差異化同行業(yè)的競(jìng)爭(zhēng)對(duì)手才是長(zhǎng)期取勝的關(guān)鍵。（例如組織親子活動(dòng)、兒童主題活動(dòng)、音樂(lè)和美術(shù)方面的玩具、益智游戲等等）

At the beginning children park can attract people's eye by new equipment,but operator should have their own characteristics if they want to continue operating.It also need to innovate and made it difference from other parks.(such as doing parent-child activity,child themed activities and something about music and art activities)

營(yíng)銷(xiāo)模式（ 溫馨提示：仁者見(jiàn)仁，智者見(jiàn)智，營(yíng)銷(xiāo)模式僅供參考 ）

marketing pattern(There are many marketing pattern,here are some of them for your reference)

1.普通票 ：普通票可以是在當(dāng)天營(yíng)業(yè)時(shí)間內(nèi)憑次卡隨意玩耍直至當(dāng)天營(yíng)業(yè)結(jié)束為止或者可以在兒童離開(kāi)兒童樂(lè)園區(qū)域時(shí)次卡作廢。

1.Ordinary ticket:It may be canceled by the time of business hours on the day or child leaving the amusement park.

2.家長(zhǎng)陪同票 ：一般為年齡斷較小的兒童家長(zhǎng)購(gòu)買(mǎi) ， 價(jià)格上不應(yīng)太高 。 家長(zhǎng)陪同多半是以安全考慮，另有一部分家長(zhǎng)希望與孩子共同玩耍增加與孩子的感情和交流 。 （溫馨提示：設(shè)備是跟據(jù)兒童體重身高所設(shè)計(jì)，請(qǐng)注意設(shè)備的使用年齡段以免設(shè)備無(wú)法承受而損壞。）

2.parent's ticket:Children who are too young need accompanied by their parents.So these ticket not need too high.Most of them are worry about their children's safety,will accompany with children.but some of them will play together with their children for promote relationships and communication.(Pay attention to the load bearing of the equipment and age group of children)

3次卡：次卡可以設(shè)一次性買(mǎi)10 次送 2 次，或一次性購(gòu)買(mǎi) 20 次送 5 次，或一次性購(gòu)買(mǎi) 50 次 送15 次等方式進(jìn)行銷(xiāo)售 。 實(shí)際經(jīng)營(yíng)中購(gòu)買(mǎi)多少贈(zèng)送多少可由經(jīng)營(yíng)者根據(jù)實(shí)際情況來(lái)決定 。 （ 溫馨提示 ： 如遇多個(gè)兒童想使用同一張卡進(jìn)園的 ，可跟據(jù)兒童數(shù)量減去相就的次數(shù) 。 也可一張卡只限一個(gè)兒童使用 。）

3.Per card:It can buy 12 per card at a time free for two,or buy 25per cards at a time free for five,or buy 65 per cards at a time free for 15 and so on.How many for free can decide by operator.

 

4.月卡 、 季卡 、 年卡 ： 此方式比較常見(jiàn)的經(jīng)營(yíng)方式 ，當(dāng)家長(zhǎng)在購(gòu)買(mǎi)卡后可在指定的時(shí)間內(nèi)憑此卡不限次數(shù)的在兒童樂(lè)園內(nèi)玩耍 。 （溫馨提示：一張卡只限一個(gè)兒童使用 。）

4.Month card,season card and annual card:This is the most common  business way in Amusement park.Children can enter the park unlimited time within the specified time after purchase card.(one card only for one child)

 

5.注意：對(duì)于由多個(gè)項(xiàng)目組合的兒童樂(lè)園經(jīng)營(yíng)者，可以考慮是否用通票即一張票可玩所有項(xiàng)目，或者采用每個(gè)項(xiàng)目單獨(dú)收費(fèi)的方式。

5.Noted: For Multi-project of children park,Operator can choose one ticket available for all project or charge for one by one project.